Goggle tailor your results according to the perceived interest.

I saw on a TED video of a case of two friends who searched "Egypt". One set of results came up "Arab Spring" - the other "hotels in Cairo & Luxor".

To improve your search skills you have to have a search different history. IMNSHO

As I always say "There is always someone who knows something you don't" - a sobering thought for experts in any field.