The U$35 baseball cap merch has a trademark bug on the "Folk."

IIRC they started up about ten years ago and put out a press release every couple of years. I still couldn't find an actual 'hall' or 'inductee' but confess, didn't look all that hard either.

The business concept isn't as odd as it might seem at first glance. One can actually tourist The Woody Guthrie Center which is really just a one man hall of fame... with U$30 t-shirts.