I'm not sure if this New York Times piece is paywalled but I found it interesting.

Soccer Should Worry About the Product, Not the Packaging

A simple rule change paved the way for the modern soccer we watch today. An obsession with Super Bowl-style changes won’t move it forward.

It goes on to talk about FIFA's proposals to improve the 'experience':

It was striking, for example, that Al-Khelaifi should cite the Super Bowl as an example of the sort of things soccer should be doing. Why, he asked, was the final of the Champions League not more of an event? Why was it not more of a show? Why was there not a litany of the world’s biggest musical acts lining up to play at the world’s biggest annual sporting fixture?

(The answer to that last one, for what it’s worth, is that the world’s biggest musical acts know full well that they would be jeered if they played the Champions League final, because all of the people in the stadium are there to see a soccer match, not a concert.)