I agree that strawberries are nearly always disappointing. They are generally picked under-ripe and they never achieve that aromatic sweetness you expect. However, this year we've found that Morrisons sell a variety called "Eve's Delight 2" which is lovely. M&S sell one called "Red Diamond" which is USUALLY really nice. Whatever you buy, it's imperative to have them with clotted cream. Nothing else does it for us. Mrs Steve chops hers up and adds sugar, a travesty in m'humble. Of course, this advice doesn't wash in Oz!