Language is thought out loud. The American language is ghost-peppered with shooting euphemisms. I go on a shopping spree but 'shooters' go on shooting sprees. Note we call the murderers, gunmen, or shooters.
It's not murderous rage, it's a mass shooting (in D minor)
I may be shooting from the hip but I am taking aim at how we think and associate because of language choices. I'm no hot shot but I know brainwashing when I see it.

I believe gun enthusiasts hold the smoking gun. I'm willing to pull the trigger on mindless gun nut generated language. It matters once you know you have a choice of words. I not targeting individuals but instead blasting at a culture.