After reading the NPR article, my main thought is that it's a desperate fire sale: i.e. buyer advantage, vendor disadvantage.

The one thing which the article places possibly in Trump's favour is the potential for it being seen as "meme stock" where Trump's supporters are not looking so much at investing and benefiting financially from that investment but seeing it as a way to support Trump in the political arena, i.e. throwing their money in the ring based on their heart and not their financial reasoning. Alternatively some investors may see it as a quick internet sensation and they will invest and then divest when the popular interest in the shares starts to fall.