I think the re-naming is the advert to what's inside. It's their reaison detre.

A Black Swan might serve real ale and if your are exceedingly lucky a palatable cider.

The Hairy Lemon is going to serve alco-lemonade and Foster's.

They want us to vote with our gizzard.

I prefer real lemonade from Mrs Lemon - see her at Upton upon Severn Folk festival Mayday BH. Ask her about the song! Juicy ain't the word.