24% will always fall for it.
Be it Alex Jones lying about no kids shot at Sandy Hook just to sell his vitamin supplements or Trump's lies to sell his brand,
there are too many con man bad boys selling their line of lies.
Religion is just the oldest con. Even science and academia sometimes take a page from religion for grant money.

It is possible that you have a figure in which you are willing to sell out, most people do. And they often go dirt cheap.