I was interested when the Reform leaflet popped through my door yesterday (not, not in that way!)

There is a convention with election material. I am from Southampton, so each candidate will say what their links to Southampton are, why they are the right choice and how the parties policies apply to Southampton. OK, there will be a lot of boiler-plate common to election material for all candidates, but it will at least attempt to show some relationship to the constituency. We will all have heard of some Conservative candidates going so far down this approach that there is no mention of their leader at all.

So that is what struck me about the Reform leaflet. Apart from a white rectangle where the name of the candidate and constituency were printed, there was no mention about the candidate or location at all. The leaflets appear to have all been printed at a central location with as little relevance to the candidate and location as the address of an Amazon parcel I get.