Keb — yes, Chlorox and Javex are chemically identical. The trade name Javex is derived from “eau de Javel”, the original French name for chlorine bleach.
A 40% price cut might have allayed my misgivings enough to convince me, but the water here is so mineral-rich that I’m sure I would have come to regret it by now. Also, I like to move the refrigerator out of its niche occasionally to clean under and behind it, and a water line would prevent that. Just think of the plethora of cat toys that can accumulate in the footprint of a typical North American refrigerator!