Glad you asked, Tim. The United Church of HTML is always happy to accept new converts. Dan Mulligan gave an excellent primer in this thread, although I think it's better if you do not have quotation marks within links - they're usually optional. Let's see if I can give an example of exactly what you have to type:

<a href=http://www.paste.the.URL.here>type-reference-word-here</a>

Now, I hope this looks right when I post it.
-Joe Offer-