Strangely I think, things have changed. When elections were about the mass media - remember that thing about Nixon? Would you buy a car of this man?   he looked shifty (as though he hadn't shaved, some people said) compared to Kennedy's clean preppy look.

It was like Stereo - Kennedy coming out of one speaker - Nixon the other.

Compare that to today - whilst the internet has given us avenues of expression, somehow the voices are not as clear and authoritative.