From a "consumer"

"type" of music is always good--Celtic, NewCelt, Blugrass, Newgrass, etc. Photo of instruments helps me. Is it electric, or eclectic?

Don't OverPromote......a relatively famous friend of mine (now deceased)promoted himself shamelessly with the backing of a big hertz radio staion. I (stupidly) endorsed him.

He had promoted himself as a luthier, guitarist, and Mark Twain impersonator (which he was damn good at!) but when he got here, all he did was a ME, ME, ME, presentation. "I made this much money making guitars, I made this much money doing movies, I made this much money selling my guitar company".I was embarassed, and the kids were bored.

BE SURE you know what you are promoting.......and that you want your name attached to it.