A few years back, a group I was touring with had a booking at a VA (Veteran's Administration) hospital in the Chicago area. About two or three numbers before the end of the show, the frontman of the group always did what we called The Tape Pitch. He had several comedy routines, monologues really about why the audience needed to buy our product.

Well this time, in front of all these disabled veterans he was waxing eloquent in his best comedic style. And as he was well into his spiel a look of horror slowly crept over his face, and he began to falter. He realized to his utter chagrin that the patients at the hospital hadn't a dime to their names, and couldn't buy a recording no matter the price. I thought I'd die laughing. So I immediately turned around and pretended to blow my nose.