Clinton.... They need the ECMA's because it gives them exposure to a broader audience and, most importantly, to music industry types. The ECMA's are not just a TV award show. The festivities go on for about four days with hundreds of gigs at all hours of the day and night. When last in Moncton, a cable channel was opened up and a bar staged a continuous telecast for three days - 24 hours a day of great and not worth the time performances.