When I was a teenager back in Kentucky, an insurance company ran this radio spot

(sound of churchbell) Bonggggg Bongggg (announcer's voice) The bell tolls to record yet another traffic death in our town, and to remind you that there's still time to make sure you are sufficiently insured before your time comes...Bongggg Bongggg

a real day-brightner that one.

And my current pet peeve slogan..."and that's when you realize - you're SO ready for IBM!"