About 20+ years ago a beer which claimed to be made with water from artisian wells ran a series — one featuring a couple of truckers driving along a dark road at night and another of an old-coot/prospector type at a campfire — telling tales about encounters with Artisians trying to protect their water supply. Very funny.

There was also an Alka-Seltzer series with the line "I can't believe I ate the whole thing..." that at least rivaled the "Where's the beef?!" ads that came later.

Also, I think my all-time favorite was one for Volkswagen in the late '60s. It started with a long shot of a small village under a monster blanket of snow, zooms in what seems like a mile till it focuses on one house. The garage door opens and a VW beetle comes out. For about 40 seconds it follows the VW up hills and down, plowing through drifts that cover it until it pulls up in front of another garage. The driver gets out, goes inside, and comes out seconds later in a snowplow. The the only words of the commercial are spoken. "Did you ever wonder how snowplow drivers get to work?" Fade to black.

Great stuff!

david