Even though at times I thoroughly enjoy calling someone else a "jerk" I'd rather be called a "bitch" than a "jerk". A "bitch" still retains some level of intelligence whereas a "jerk" doesn't. I don't mind acting "bitchy" but I don't want to act "like a jerk".
My gay friends call women they don't like "cows". I don't like that term at all. Of course, I've been called "moron" in another thread but that's another story! ;-)