I agree that naming after a real person, with a suitable musical connection or background is a good idea. It might be wise to avoid somebody who might just be a current short term hero. In my home town of Bradford we have a sports centre named after Richard Dunn, who used to be a boxer. He put up a good fight against Mohammed Ali, knocking him down in one round. At the time the centre was built this was a recent event, so it was named after him as a local hero. Twenty years down the line, very few of the users know who he was, or why the centre has its name. Sad but true!
At the end of the day (23.59 ?) it is what happens regularly at the bar which keeps people there, not what the bar is called.
Quack!
GtD