It works that way , win or lose. Winning allows you to keep a larger chunk of your warchest.

There is not a need to demonize the enemy as in previous wars. It was done for us. The military jargon among grunts in the Gulf war included terms such as , sand monkey , rag head and worse. In this war actions speak louder than words.

To attribute ones cultural bias to the average illterate muslim mind is a mistake. The differences are profound. In the west we have songs like onward Christian soldiers but no commandments to kill in scripture. In Islam there is the requirement to defend ones faith in a jihad if at all possible just as a pilgrimage to Mecca is "highly" reccommended.