I am surprised that advert jingles were not mentioned until near the end of the article. They are deliberately designed, of course, to stick in one's mind. Who can forget the catchy tunes such as Winston Tastes Good Like A *click-click* Cigarette Should, or the da-da-da-da-tum-tum of Maxwell House coffee perking over a campfire, as well as the Oscar Meyer Weiner Song? It is no mystery why this was not a phenomenon of earlier ages; they probably had catch phrases sung out by newsboys and fishmongers and the like, but they were not inundated literally through the airwaves as we've been for the better part of the past century and now.

John Cage, As Slow As Can Be, or whatever? Give me a break, I cannot believe people pay any credence to such crap. At least it will be so fleeting and far apart there will be no chance of it sticking in anyone's mind! Can you imagine having sex with such a guy? In and out, see ya in a hundred years! Aaarrrggghhh!**BG**

kat