Interesting bit of research on rituals and autonomic/limbic systems.

However, I submit you will get a far more desireable result as far as rising to a higher state is concerned, by humming:

Om Mane Padme Om or

"This is my creation", or

"I am One with All",

or some such, than you will from re-running the

"Get Ajax! The foaming cleanser!!"

commercial over and over!!!

:>)

A