Tact and sense of humor for when 10 million people whine, "But I didn't want CH's name." (My son worked at McDonald's drive thru when they had the Beanie Baby give away toys. Every car held up traffic to negotiate a different toy.) Honesty to not finagle the draws. (I once worked in a company where we had routine meetings in which our boss discussed news items he wanted us to hear...and we always had bets on what he would say. We had to have an honest referee to make the calls, especially since bets were involved.) And look like Santa, well bah humbug, I kinda think Santa's cute.