One advertisement that always gives me a chuckle is the one you see in strawberry season. For those not familiar with them, strawberries are packed in pint containers. There are usually eight pints per 'flat'. Most folk have no use for that many berries at one time so stores will sell lesser quantities. The ads will read, 'Half Flat Strawberries' followed by the price. Seems to me if the damn things are half flat they must be well on their way to becoming jam and I'll not pay any price for them.