Hey ... I'm delighted to see the postings from Great Briton. I thought that choosing very bad names for developments was a uniquely American foible. A real story happened about ten years ago when a developer started the process to build a whole GROUP of new homes on the edge of a very large city park, close to where I live in the Seattle (USA) area. Neighbors fought him tooth and nail, and lost. So, he succeeded in making his millions, and then had the crassness to name the project ... "THE PRESERVE!"