Last year there was a spate of building going on in South Belfast along the Anadale Embankment (the road running off Ormeau along the Lagan). They were building "nice" luxury apartments, but for some reason these apartments were slap-bang in the middle of the grassy area where people from the Anadale flats build their 11th July bonfires. Anyway, they stuck up this HUGE billboard just before the proposed site with some fancy swirly font spelling out the name of the development, and a picture of a couple lying on a bed in their dream home, gazing at each other with tender love in their eyes, and the slogan "A new erection by (developer's name)". Cracked me up every time I saw it.