Actually, it was "I am lost. Please return me to 1932" As the co-designer of that tag (reproduced in the aforementioned article) and a co-producer of the first NLCR concert(s) in NYC, I must say that I was there. I also still have the 45-minute tape entitled "Tom Tunes in Hi-Fi"

The NLCRA (New Lost City Admirers) tag was printed on oaktag, and some 2000 New Yorkers wore them before the concert with no idea what the letters stood for. On the face was a cartoon version of the old NRA blue eagle, clutching a banjo in one claw and a guitar in the other. The slogan quoted above was on the other side.

It worked, apparently--the first concert (at Mills College, in the Village) was sold out, and the more-or-less impromptu asecond concert followed on the same evening.