Gandhi and pacifism brought about radical change by essentially sitting down and doing nothing....and 1/3 of Tim Leary's equation "Turn on, tune in, drop out" approach to life seems apropos as well (which 1/3, or maybe more than 1/3, depending on your bent, I'll leave to you, dear reader). Corporations think of us as nothing more than thoughtless consumers who exist only to have something sold to them.