Long time ago, my new manager asked me to prepare a report on the department's strategy for the next fiscal year. Now I may be on my own here, but to me a one year strategy is actually a plan, not a strategy. Anyway, I wrote the report using the word "plan" in the title. He supposedly reads the document and returns it saying, no, I want a strategy not a plan.So I changed the title and next day he says it's great, just what he wanted.
How he got a Phd I never did find out.
Pete