The Mudcat Café TM
Thread #25946   Message #745085
Posted By: SharonA
09-Jul-02 - 10:09 AM
Thread Name: BS: Candidates for WORST ad slogan/jingle
Subject: RE: BS: Candidates for WORST ad slogan/jingle
Dani mentioned the Krass Brothers, in Philadelphia PA. Ah, yes... "Krass Brothers Men's Store – Store of the Stars!" The scrawny little guy in the commercials was Ben Krass, who would point excitedly at the camera and shout in a shrill, heavily Philly-accented voice. Some examples of the low-comedy "bits" they did were: "If you didn't buy your suit from Krass Brothers, you're all wet!!!" whereupon Ben Krass would be doused with buckets of water... and "If you didn't buy your suit from Krass Brothers, you're chicken!!!" whereupon Ben Krass would have rubber chickens thrown at him... and "If you didn't buy your suit from Krass Brothers, you was robbed!!!" whereupon Ben Krass would be mugged by a Keystone Kops-style burglar. But the most tasteless of the ads was the one with Ben Krass lying in a coffin, then sitting up suddenly, pointing at the camera as usual and saying, "If you gotta go, go in a Krass Brothers suit!!!"

Still, he's a part of Philly TV history, and his weird commercials are memorialized on this "Broadcast Pioneers of Philadelphia" web page: http://broadcastpioneers.50g.com/krass.html The commercials themselves are a thing of the past, and Ben Krass is in his 80's; he announced this year that he's finally selling his business. It's the end of an era! *G*