John in Kansas: isn't it great, a newspaper has finally worked out that an increase from 30 occurences in 10,000, to 35 in 10,000 IS a 16% increase (actually 16.66.)
There really is no other way to describe it, if you consider that from 0.3% to 0.35% is only a 0.05% increase, then you have no way of understanding if the incidence goes to 0.7%.
Mathematicians, accountants, and many others will tell you this is a 100% increase (the incidence has doubled), but it is still taking too long for this standard system of describing percentages to permeate to the media!

And yes, men do suffer from PMT. The women get it, we suffer.

There again, I don't suffer from sleepless nights. I snore, my wife suffers!

Nigel