No, no, no, Jonesie. It was superior quality writing that made me want to listen to and then learn My Grandfather's Clock.

I interpret Art's illustration of a hook to be as he says, a sort of scam, rather like Donna Sommer's fake orgasms in those awful disco numbers she recorded.

Look at the big picture, not the parts. Does the lyric hang together? Does it tell a coherent story, if that is the point? Does it have consistency of voice, view point, and time? If the answer to all these questions is "Yes" then it is not necessary to insert a cheap artifice into the lyric. Craftsmanship is what I'm talking about.
Jim