The Mudcat Café TM
Thread #49726   Message #753496
Posted By: katlaughing
23-Jul-02 - 11:59 PM
Thread Name: Case Study: Let's Do a Press Kit
Subject: RE: Case Study: Let's Do a Press Kit
Thanks, Robin. Get you a big pad of paper, preferably one of those ones that sit on an easel, then a big marker. Get all of you together and start throwing out ideas. It doesn't matter how stupid or silly they sound, just throw them out, then start working with them , rearranging, going off on tagents, etc. until something clicks.

Just as a start, the phrase that keeps coming to my mind and makes no sense (which is OKAY when it comes to a tagline; after all MacDonalds didn't really "do it all for you" and Burger King didn't really "do it your way"*BG*) is "Ten Penny Bit will get you a Pound"...going off of that you could say a "TPB will get you a pounding something or other," again, it doesn't matter how silly it sounds. The idea is to get the creative juices flowing.

I like the "KY roots showing"...brought to mind a dyed blonde...maybe you could play off of that. From KY To Celtic and back again

Here's a few more brainstorms, well, mini-showers really, maybe they will help get you going:

Ten Penny Bit - Kentucky rooted in Keltic
TPB - we let our roots show!


thanks, again, this is fun, didn't realise how much I'd missed it!

kat