Goodness Greg,I grew up in Crewe, and 'Custom Amplification' is certainly a blast from the past for me! Used to be called Snakey Jake's - amazed that it's still going!
I remember trying to sell him a flanger pedal in the mid eighties, he was interested but had to dig out a wad of notes from his back pocket and work out how much he needed for the pub that night before making me an offer
Ed