The Mudcat Café TM
Thread #26448   Message #807555
Posted By: Blues=Life
20-Oct-02 - 11:35 PM
Thread Name: Lyr Req: We Don't Need a Wal-Mart
Subject: RE: Lyr Req: We don't need a WalMart
I guess my point is that change happens in the business world. And when it happens to you, the rule is "Change or Die!" What you all don't know is that while my wife works at WM, I sell to a particular niche of the specialty retail market. My customers are always worried about Home Depot. Do I worry? Nope, because I've been teaching customers about fighting the big boxes for years. It works for my industry, and it can work for those who feel threatened by the big boys. It is really very simple. You have to give up the low margin, high volume stuff that a big box store can excell at. You just can't beat them. You have to find the 20% of the product line that you can handle that they WON'T, and then kill them with service. It works. But the reason stores die is that they just keep going the same way they always have, and wonder why it isn't working anymore. Plus, they wonder why acting superior and snooty because they AREN'T Walmart annoys their customers. Service, service, service. Attitude, Attitude, Attitude. And then again, Service, service, service!

Blues

Definition of insanity: Doing the same thing over and over again, but expecting different results.