The goat is seemingly Scandanavian.
One web site says the red-robed Santa came from Coca-Cola advertising in the 1930s, but I have his image from 1906 onwards on postcards. The Nast illustrations from Harper's Weekly show his imperial plumpness with bushy white beard and wide belt, typical of today's Santa except his garment looks more like a union suit. Santa Claus
Illustrations from 1870s-1880s.