Here in Tallahassee, and Imperial pint of the black stuff is typically US$4. A 4-pack of canned draught (14.5 oz per can) is typically $7.50. There are other barely distinguishable brands typically priced at only $6 per 4-pack. Accordingly, Guinness is beginning to lose sales, though I don't know if they even notice it yet. Guinness drinkers, I think, tend to have a strong brand loyality, but, it does have its limits.