My point precisely. English folk music isn't exactly the only minority music genre on the planet, particularly in Britain.

As to the Irish stuff, well...look at the numbers of Irish people living in Britain. They are the largest minority population, hence their ability to get airplay. They've worked for it. As the Jazzers have. So get to work.

But really, in terms of the numbers, English folk will always be a hard sell. There are many more Irish immigrant fans of Irish trad and folk than there are indigenous English fans of English trad and folk. See what I mean? Like it or not, air play is about those kinds of numbers, not the high and might "heritage factor".