Post handbills in:

Cafes and Bookstores

Music Stores



Distribute handbills at:

Other Open Mikes

concerts



Advertize in

Your city paper/website

Your venue's website

Newsletter of local folk societies



Go where the musicians hang out, talk up your open mike, prepare a sales pitch for it's good qualities: Good sound system, good acoustics, receptive audience, etc.


BE DIFFERENT
Specialize in Bluegrass or Blues, or you specialty.

Personally invite a good musician or two, buy their first drink (they'll bring their friends).
Limit the time on stage: two songs or 15 minutes, for example. Use a sign up sheet and stick to it.

cheers, Fortunato