And boy, do they ever stage!

To stage the event, Mr. DeServi went so far as to rent Musco lights in Britain, which were then shipped across the English Channel and driven across Europe to Romania, where they lighted Mr. Bush and the giant stage across from the country's former Communist headquarters.

A third crucial player is Greg Jenkins, a former Fox News television producer in Washington who is now the director of presidential advance. Mr. Jenkins manages the small army of staff members and volunteers who move days ahead of Mr. Bush and his entourage to set up the staging of all White House events.

And, here's that nasty "embedded" word, again, used in a whole new way!

White House officials say that a variety of people, including the president, came up with the idea, and that Mr. Sforza embedded himself on the carrier to make preparations days before Mr. Bush's landing in a flight suit and his early evening speech.

Media strategists noted afterward that Mr. Sforza and his aides had choreographed every aspect of the event, even down to the members of the Lincoln crew arrayed in coordinated shirt colors over Mr. Bush's right shoulder and the "Mission Accomplished" banner placed to perfectly capture the president and the celebratory two words in a single shot. The speech was specifically timed for what image makers call "magic hour light," which cast a golden glow on Mr. Bush.

As someone else said to me in an email, "The implications make me twitch ... Why do I keep seeing those crowd shots of the masses giving der Fuhrer the old 'sieg heil'?"