Good points. Young people who love folk music need to get involved in making clubs and venues happen, and in encouraging people to play rather than just listen to music as if the only people who can do music are those who are packaged by record labels...

The music doesn't have to change, but the presentation is important. There are a lot of young people now who have a hunger for something real, something not marketing and slick... but it still needs to be cool, and that's a matter of sex appeal and attitude, really.

Part of why Irish Trad is so popular is the whole Irish attitude, too. English attitude isn't portrayed as sexy except in pop and rock.

Also, people don't hear the roots of modern music. If their favorite artist was influenced by folk music then that might get them excited about it.