Our band has a similar approach to Deborah Cowan's. When we perform, we circulate a list for people to get onto our email list. We also send an introductory email to be sure they want to receive the messages.

We have almost 400 on our list, and mainly send announcements about our upcoming performances, but occasionally mention upcoming events in the same genre (Irish & contra dance music) or related (old-time or other traditional music).