Piano Accordions used in TV Adverts

Subject: Piano Accordions used in TV Adverts
From: The Fooles Troupe
Date: 17 Dec 03 - 02:14 AM

Did you know that Piano Accordions are often used as background music for TV ads, because among other things they have been found to cause emotions of warmth***, etc. They have been used in Coffe Ads, for example - what ads do you know of?

Robin

***But that seems to be if they are only heard, not seen...

Subject: RE: Piano Accordions used in TV Adverts
From: The Shambles
Date: 17 Dec 03 - 04:40 AM

Not a piano accordion but there was he one where an old 'sea-dog' on a fishing boat was playing a concertina until the chap who was trying to talk over it - cut it up and threw it overboard........

I am not sure if this instrument played as background in a an advert would ever result in me buying or of even rememembering what the product was.

Subject: RE: Piano Accordions used in TV Adverts
From: GUEST,John Hills
Date: 17 Dec 03 - 06:09 AM

I`m sure there is not only a current advertisement for "Stella Artois" that has an accordion accompaniment but also there have been a number of products (whose names desert me)that have used the haunting French street accordion music to promote their messaage.

Subject: RE: Piano Accordions used in TV Adverts
From: The Fooles Troupe
Date: 17 Dec 03 - 07:19 AM

One Aussie ad for a ute had one in...

Subject: RE: Piano Accordions used in TV Adverts
From: GUEST,John Hills
Date: 17 Dec 03 - 07:45 AM

Dear Foolestroupe,
                   What is a "ute"?
                     Many Thanks.

Subject: RE: Piano Accordions used in TV Adverts
From: The Fooles Troupe
Date: 17 Dec 03 - 08:01 AM

An Aussie "ute" is a "utility truck" or "pick-up" you may know it as... allegedly an aussie invntion it allowed the sheep farmers to take one or two to see the vet...

They used to be a sedan chopped down with built sides - but now all seem to be mostly half ton or two ton flat bed trucks...

Robin

Subject: RE: Piano Accordions used in TV Adverts
From: GUEST,allen woodpecker
Date: 17 Dec 03 - 08:32 AM

The fisherman breaking the concertina was for Findus or something. The caption was "we go through all this so you don't have to". I think the comedy derived from the fact that rough seas, icy winds, etc were not nearly so hard to endure as an old fisherman playing the concertina. They had another in the same campaign of a man fighting a grizzly bear for it's salmon, which ended with the fisherman booting the bear in the knackers - high comedy.
There was also an ad for Danish bacon featuring a hammy (sorry) Peter Schmeichel (a danish footballer, for those who don't know) dancing and pretending to play a little piano box. It was memorably crap.
Glad this thread wasn't on the subject of uilleann pipes in adverts, since they've been used for everything from booze and holidays to peat brickettes. a.w.

Subject: RE: Piano Accordions used in TV Adverts
From: GUEST
Date: 18 Dec 03 - 07:26 AM

Subject: RE: Piano Accordions used in TV Adverts
From: CarolC
Date: 18 Dec 03 - 02:43 PM

I always notice the accordions, but I almost never notice the product being advertised, so I can't name any. But I guess that just shows where my priorities are...

Now, an ad selling accordions... that would be another thing entirely.