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26 Feb 04 - 07:51 AM (#1124234) Subject: Market Research From: Dave of Mawkin Just wanted to know how many of you people know about Moreton Midsummer Folk Festival? Were spending a lot on advertising this year so if any of you read: Unicorn Mardles EFN Living Tradtion London Folk Diary Then it may be worth it. So own up, who actually reads the adverts? |
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26 Feb 04 - 09:01 AM (#1124293) Subject: RE: Market Research From: breezy I do but I dont know bahtit. I adverise in it too, so wot u no baht St nobens then? Blame Strolling Johnnies I do |
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26 Feb 04 - 10:47 AM (#1124359) Subject: RE: Market Research From: Leadfingers Shire Folk (Oxford based) might be better for your catchment area. |
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26 Feb 04 - 12:30 PM (#1124433) Subject: RE: Market Research From: Geoff the Duck Don't read any of those. Try starting a Mudcat Thread to publicise it - everyone else does! Quack! GtD. |
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26 Feb 04 - 12:46 PM (#1124450) Subject: RE: Market Research From: breezy mot many folks know bout the mudcat I fear. Magazines have a wider coverage and Folk london, Unicorn and Shire are probably the most comprehensive in the home counties north area, especially as the Unicorn is distributed for free. |
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26 Feb 04 - 12:54 PM (#1124461) Subject: RE: Market Research From: Richard Bridge I only read local freemag - what used to be "What's On Folk" and is now called something else. So tell us more about Moreton then... |
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26 Feb 04 - 02:47 PM (#1124551) Subject: RE: Market Research From: GUEST Thankyou for replying guys, I think its important to know whether advertising in those mags are actually worth it as they charge a bomb. Anyway, Moreton Midsummer Folk Festival runs from the 11th-13th of June, its set in a little picturesque village in Essex called Moreton. Its a quirky little festival, hosting the Steve Monk Memorial Competition, North West Clog Competition, and the mini melodeon competition. Theres a friday ceilidh with 'The Gloworms' A Saturday Ceilidh with 'The Old Swan Band' Concerts with : Vicki Swan & Jonny Dyer The Gloworms Tamlin Katie Howson Mawkin Ruth Notman & Allan Grainger and Many more TBA. Theres Workshops, including Smallpipes,guitar,melodeon,dance,yoga. Folk Club with Ken Lees Dance Displays with Chiltern Hundreds, Flamenco Ole, 25 morris teams and much more, Crafts and music shops...the list goes on. Anyway, its all individually priced or you can have a season ticket for £22.50 including camping. or £16 without camping. more details email jayne@delarre.net So is anyone coming??? |
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27 Feb 04 - 01:53 PM (#1125290) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: GUEST ill take that as a no then! |
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27 Feb 04 - 02:04 PM (#1125296) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Leadfingers The problems with insufficient information ! I thought it was Moreton in the Cotswolds, so Shire Folk is not for you - I know there is an Essex Folk Mag which would be more use to you, and much though I hate to agree with Breezy - Unicorn is more or less your corner. |
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27 Feb 04 - 02:35 PM (#1125307) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: The Unicorn Man I might come and I'll bring Ross. Ps The Unicorn is best. |
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28 Feb 04 - 05:26 AM (#1125689) Subject: RE: Market Research-Moreton Midsummer Folk Festiva From: treewind Hi Dave - I just spotted the Moreton ad this morning on the back of Mardles. Yes I do looks at mags like that, including efn (when I can get a copy, not so frequently here in E Cambs) and Unicorn. Occasionally we run into Shire Folk. We subscribe to Living Tradition too. The Mardles ad doesn't say where the festival is. You may know where Moreton is, but apart from guessing that it's in or near the area covered by those mags, for all I know it might be in Lancashire! It pays to advertise! How else does anyone get to know about these things? Also it's good to support those local and National folk mags. I've had direct and indirect contact with the people who run them and it isn't an easy job. We've taken out an advert (that's Mary and I as performers) in the National Festival programme and are seriously considering putting one in Living Trad and elsewhere too. Hmmm... we've got a gig at the Essex Singers Club in the middle of that weekend. Conflict of interest! Jonny D said he might come along to the ESC gig, but not if he and Vicki are performing at the same time. How far is Moreton from Bocking [he idly wondered...] Anahata |
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28 Feb 04 - 03:27 PM (#1125863) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: GUEST,Dave of Mawkin Good point guys, never thought that we should say where Moreton is! Moreton is in Essex, not lancashire or the cotswolds. Its about 12 miles from chelmsford, down the A414 and turn off at northweald/ongar and should be signed from there. Anahata, glad you noticed the advert, Moreton is about 20 miles from Bocking, I havent really sorted out with the commitee when everyone is playing so once I get that sorted Jonny can work out whether he can make it. Hope you can make it too, at least for the step dancing competition on the sunday! Hope you can all make it, should be a real cracker! |
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28 Feb 04 - 05:30 PM (#1125925) Subject: RE: Market Research-Moreton Midsummer Folk Festiva From: treewind I don't do step dancing, though I recently played for a step dancer at the White Horse in Edwardston (Suffolk) and really thought I'd arrived ... but it would be good to watch. What's a mini melodeon competition? I've got a Schilling 1-row which certainly fits the description of a "mini melodeon" !!! Anahata |
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28 Feb 04 - 06:40 PM (#1125954) Subject: RE: Market Research-Moreton Midsummer Folk Festiva From: The Borchester Echo Hi Dave, I'm coming. A weekend in Essex? Phwwwooooooaaaaar!!! |
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29 Feb 04 - 03:46 PM (#1126339) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Jeanie I'll be there, too. My nearest festival. I'm in Brentwood, just down the road, but planning on camping so as not to miss anything. Cheers ! - jeanie |
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01 Mar 04 - 03:38 AM (#1126716) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Blowzabella I would ask, why only advertise in the magazines near to the Festival? Don't you want to entice people from a wider area to come to it as well? Some mags may cost quite a bit, but others are really quite cheap. People will travel to folk festivals, if there are the sorts of sessions/sinarounds they are after or the line-up attracts them. Don't underestimate. Also, people from other parts of the country may well be on holiday in your area and decide to visit the Festival while there, if they know about it. |
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01 Mar 04 - 06:23 AM (#1126811) Subject: RE: Market Research-Moreton Midsummer Folk Festiva From: treewind Good point. I would expect folk clubs and other weekly/monthly events to be listed only locally in regional mags, but you can afford to splash out for an annual festival and if it involves camping you're obviously expecting people to come from more than an hour's drive away. Anahata |
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02 Mar 04 - 08:02 AM (#1127568) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Dave of Mawkin The thing is guys, we cant afford it. The festival is not for profit and all the money is donated to charities in the county, so the next year, my band 'Mawkin' has to do a series of fundraising events to pay for everything.The majority of the money is spent of marquee,lighting,staging,p.a and toilets. So very little money is left for bands and advertising, we can only afford The Old Swan band due to a rather large donation from a villager. So we prefer to advertise in areas closest to us, because we dont have a big enough name that competes nationally, we can only afford 6 artists! I understand your point, 'why have camping?' because we also have over 25 morris teams, so they need to sleep somewhere.Of course we want people to come from all over the place but it is a simple matter of placing the small amount of money we have in the right places, the chances of people coming from essex,hertfordshire and london is greater than people from wiltshire,berkshire. So we decide to spend the money on local advertising. Glad to hear some people are coming,those who have been before, do you know you can now get season tickets that include camping? |
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02 Mar 04 - 08:05 AM (#1127571) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Dave of Mawkin Mini Melodeon Competition - A competition where competitors get the chance to play a mini meleodeon ( those plastic cheap nasty one row things for kids) on main stage, the winner is chosen by the performance, artistic interpretation, entertainment a skill. This is a very serious competition and people take it very seriously, the winner wins the best prize of all: A mini Melodeon |
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02 Mar 04 - 08:19 AM (#1127587) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: McGrath of Harlow It's a great little festival, and part of its charm is that it is little and local, and that it's not excusively or primarily a folk festival, it's a village festival, with lots of folk music, but alongside other stuff. I've never noticed the adverts for it, word of mlouth works fine. I think leaflets at clubs and sessions, and folk festivals are the best way of getting the word out. And of course the Mudcat. Here's a map showing where Moreton is. |
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02 Mar 04 - 08:36 AM (#1127598) Subject: RE: Market Research-Moreton Midsummer Folk Festiva From: The Borchester Echo So how do you get there from London? Are there buses from Harlow? That seems to be the nearest station... |
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02 Mar 04 - 08:36 AM (#1127599) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Dave of Mawkin Cheers McGrath. Your a Harlowite I see?! I went to St Marks RC School there. The advertising campaign is atempting to step up a gear this year. |
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02 Mar 04 - 08:41 AM (#1127602) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Dave of Mawkin Countess, M11, northbound, turn off at A414 Harlow, then A414 it to Northweald, then left, down a long windy road, right, down another long windy road, keep going and your there. I once saw Laurel Swift bike it. shes crazy that one. |
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02 Mar 04 - 08:55 AM (#1127613) Subject: RE: Market Research-Moreton Midsummer Folk Festiva From: The Borchester Echo Ah. those intrepid Gloworms...but is there a bus? |
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02 Mar 04 - 09:04 AM (#1127616) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Dave of Mawkin You'll be lucky, the bus goes from Moreton to Harlow every Tuesday. Thats it. Theres buses from Harlow to Ongar (ongar is nearest town, about 3 miles) That runs every 20 minutes. Just get Laurel to give you a lift on her tandem! |
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02 Mar 04 - 09:07 AM (#1127618) Subject: RE: Market Research-Moreton Midsummer Folk Festiv From: greg stephens |
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02 Mar 04 - 09:12 AM (#1127624) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Doktor Doktor Ohh wow ! a mini melodeon competition! - the current record for the most melodeonists plying in a moving mini is held by the Pillsillochs clog, welly & competition trouserferret side (retired). They used to perform with the BBTWTA years ago. PS - I note that Suggers put an ad on http://beerfordbury.com - could be they'll send a delegation. |
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02 Mar 04 - 09:16 AM (#1127628) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Dave of Mawkin That sounds good, how many melodeons you can fit in a mini! great idea, we used to do a welly throwing competition, but that got a bit boring, so we would like to do a banjo throwing contest, as this is the only thing you can really do with a banjo! |
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02 Mar 04 - 09:18 AM (#1127632) Subject: RE: Market Research-Moreton Midsummer Folk Festiva From: treewind The mini melodeon comp is EXACTLY what I thought it was, and I thought I was joking.... Anahata |
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02 Mar 04 - 09:25 AM (#1127642) Subject: RE: Market Research-Moreton Midsummer Folk Festiva From: GUEST,The Cott Dave, Why doesn't the Moreton FF have a blinkin' website? That's cheap PR that is. -cjc |
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02 Mar 04 - 09:34 AM (#1127648) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Dave of Mawkin Well, my brother (the one who designed the Mawkin site) said he would do one about 5 years ago, however, he inherited the lazy bastard gene that is common among my family and alas there is no website. I suppose I should get on to him about it! And as for the Mini Melodeon competition Anahata, we've already got 5 entrants, including Simon Ritchie, Alex Goldsmith and myself! So are you dunna sign yourself up? |
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02 Mar 04 - 09:45 AM (#1127655) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Doktor Doktor I'll go for the bajo hurling - but only if still attached to the instrumentalist. PS: If you get stuck for a space Dave we've got spare room for a page on the Beerfordbury site. |
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02 Mar 04 - 09:47 AM (#1127657) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Dave of Mawkin Really? Might take you up on that.Thanks for the offer, ill talk to the commitee. |
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02 Mar 04 - 01:45 PM (#1127835) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: My guru always said Sounds pretty good, but 'fraid I won't be able to get along as your dates clash with Bishop's Castle & Wimbourne Festivals. I didn't notice any mention of any 'fringe' events for singers such as singarounds in pubs or village halls..... Lots of folks can be attracted by a good fringe & most folks I know are singers. Are singers accomodated?? |
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02 Mar 04 - 01:57 PM (#1127846) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: GUEST If you only have a very small budget for advertising, I think I would be tempted to skip the one in Living Tradition (which would probably cost as much as all the others put together) and go with putting ads in the regional 'self-produced' mags. |
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02 Mar 04 - 03:15 PM (#1127908) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: GUEST,SteveM There will be sessions, singarounds, storytelling et al at the festival, great fun last time I went. |
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05 Mar 04 - 08:06 AM (#1129696) Subject: RE: Market Research-Moreton Midsummer Folk Festival From: Dave of Mawkin Thanks Steve M. Your not Steve Morris by any chance are you? |