I'm sorry that I missed Jim Moray at Preston recently, but it must be said that the publicity does set the hackles up. You know that when this kind of blurb is used, the prospect is of a load of pretentious crap: the prejudices are thus established before giving the man himself a fair chance. Presumably the argument is that enough people who like p.c. waffle are attracted to overcome the money lost from those put off.
There's a long tradition of criticising new musical approachs into folk - however good or bad they were, they acted as magnets for people who (for whatever reason) needed to "grow" into the hard core stuff rather than loving it at first encounter. Good luck to Jim Moray, it sounds as if he is doing something interesting, and (whether you or I like what he does or not) the effect can only be good for the folk "cause".