I may be cynical, but I suspect the unwritten remit of the survey was to produce the highest possible figure in favour of hunting. Most previous surveys came up with figures in support of a ban of 70-80%(urban response) or 60-70%(rural response.)
On the other hand we should be thankful they've stopped those godawful ads suggesting that because a nurse likes hunting we shouln't regard it as uncivilised. Given the choice I would always prefer to be tended in my illness by someone whose idea of fun is not tearing small animals to pieces.

nick