It is all a case of style over substance, or content. After all; this is the age of the soundbite.By saying as little as possible in as many words as possible it has a comforting effect on the population. Because we don't have to know what they are talking about, we just like to think they know what they are talking about. If you see what I mean.In redefining terms it also creates an assumption that we are moving forward rather than stagnating and gives scope for reinterpretation of established existing meanings to lull us into a false sense of security. The upshot being; that they keep there jobs for the foreseeable future and we complain about nothing changing.Ain't life terrific!