We went for shrink-wrapped, 8 page booklet, full colour, bar code, all singing dancing for Julie Ellison's first solo CD.   We decided first impressions count.

I don't think it is possible to shrink wrapped home copied CD-R's.

The wrapping is a pain when someone wants one signed - next time we're going to ask for thinner plastic !! It does confirm that the buyer is being sold a brand new unplayed copy - which I think is important - and most retailers will not take them without shrink wrapping and a bar code.

We did press quite a lot and we do do this for a living (allegedly) so this all might be over the top for a smaller run. Even now the majority of sales are via gigs which is worth bearing in mind, the volume from radio play etc is a small percentage of the total. Gigging sells CDs!
   
Best regards
John Robinson
http://www.JulieEllison.co.uk
Described by Ralph McTell as "a terrific guitar player who also writes great songs"