If people there accept traditional dance music, look at it as an opportunity to be grabbed.

How about starting a monthly dance with traditional music? That would get the music played, help develop your local musicians, and give people the opportunity to come and listen to it, whether they wanted to dance or not.

All of our local dances have a break in the middle. You could have one featured performer do a short set in the middle of the dance (or at the beginning, or end.) That would give people a chance to hear the songs, and start developing an audience for them.

Bon chance.