Brian Epstein was a genuine man who actually liked and admired The Beatles as artists and would not force them to do anything they didn't want to do. His talent was in the way he presented them on stage i.e. wearing suits and bowing after every number.Col. Tom Parker had no respect for Elvis Presley whatsoever and manipulated him consistently for over twenty years allowing only glimpses of the true talent of The King to shine through i.e. The 68 Comeback Special.However, he did make Elvis one of the richest stars in the world through mind boggling deals with Hollywood and Las Vegas moguls who swallowed all the Colonels hype. Unfortunately for The Beatles Brian Epstein lacked this facility for "cooking up deals".